April 23, 2026
Industry: Premium Automotive OEM After-Sales Services Location: Sweden Equipment Added: Gubot Full Refurbishment Equipment Set (CNC Diamond Cut Lathe, Automated Wheel Scanner, Dry Sanding System, Eco-Friendly Spray Booth & Infrared Oven) Timeline: 2021
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For a brand like Volvo, every customer touchpoint carries the weight of the brand's reputation. When wheel damage required repair, the standard approach — outsourcing to third-party vendors — was creating problems that a premium manufacturer couldn't afford to ignore. Finish quality was inconsistent, lead times were unpredictable, and vehicles were sitting on lifts for days waiting for wheels to return from external shops. Beyond the customer experience impact, the financial case against outsourcing was equally clear: every repair sent out was margin handed to someone else, and the cumulative revenue leakage across a high-volume dealership operation was substantial.
There was also a strategic dimension. Volvo's sustainability commitments made the prevailing "replace rather than repair" culture increasingly difficult to justify. Scrapping damaged alloy wheels when those wheels could be restored to factory specification is an environmental failure — one that sits uncomfortably alongside a brand committed to circular economy principles. The case for building a fully in-house wheel refurbishment capability was strong on every dimension: quality control, financial performance, customer satisfaction, and environmental responsibility.
Rather than sourcing individual pieces of equipment and attempting to assemble a workflow independently, Volvo Sweden partnered with Gubot to implement a complete, integrated refurbishment ecosystem. The full equipment set covers every stage of the process: a wheel washer for intake cleaning, a dust-free dry sanding system for surface preparation, a Gubot CNC diamond cut lathe for precision machining, and an eco-friendly spray booth with infrared oven for protective clear coating and curing.
The CNC lathe is the operational centrepiece. Its automated probing system maps the exact profile of each rim before cutting begins, ensuring the absolute minimum material removal necessary to restore the factory diamond cut finish — a non-negotiable requirement for preserving structural integrity on safety-critical components. The dust-free sanding and enclosed spray booth systems keep the workspace clean and emissions controlled, supporting both technician safety and Volvo's environmental standards.
The entire equipment set was designed with a compact footprint, fitting into a standard service bay without requiring facility expansion. Integration into Volvo Sweden's existing service workflow was managed by Gubot from installation through to operational readiness, including hands-on technical training for the dealership's mechanics. The automated interface meant that technicians without specialist CNC backgrounds were confidently processing complex rim profiles within days — and the consistency of the automated process ensures the hundredth wheel meets the same standard as the first.
The impact on customer-facing performance was immediate. Same-day and next-day wheel restoration replaced a multi-day outsourced process, reducing vehicle downtime and cutting the number of loaner cars required — a meaningful cost saving in its own right. Every wheel leaving the shop now carries a finish that passes Volvo's OEM quality inspection, indistinguishable from a factory-new component.
Internally, the financial transformation was equally significant. Logistics costs associated with shipping wheels to and from external vendors were eliminated entirely. The full service margin on every repair now stays within the dealership. High-visibility touchpoints like routine tyre rotations became natural opportunities to identify and address rim damage on the same visit, generating additional revenue from customers already in the service lane.
From an environmental standpoint, the programme directly supports Volvo's circular economy commitments. Restoring an existing wheel requires substantially less energy and raw material than manufacturing and shipping a replacement, and the controlled dry sanding and spray booth systems minimise hazardous waste and airborne emissions throughout the process.
This case demonstrates what in-house wheel refurbishment looks like when implemented at OEM level, with OEM standards as the baseline requirement. For Volvo Sweden, the Gubot full refurbishment ecosystem resolved the quality inconsistency, financial leakage, and sustainability concerns that outsourcing had created — simultaneously. The result is a service operation that protects the brand, serves the customer, and generates margin, rather than one that distributes that margin to third parties. For other premium automotive brands evaluating a similar transition, this partnership offers both a proof of concept and a practical implementation model.
