March 10, 2025
In March 2025, Beijing, a city brimming with vitality and opportunities, hosted a grand feast for the auto aftermarket industry—the Beijing Yasen Auto Aftermarket Exhibition. As one of the most influential exhibitions in the global auto aftermarket field, this event not only gathered top-tier enterprises and innovative technologies within the industry but also provided an excellent platform for exhibitors to expand their businesses and engage in exchanges and cooperation.
The 2025 Beijing Yasen Auto Aftermarket Exhibition took place from March 13 - 16 at the Beijing Capital International Convention and Exhibition Center (New International Exhibition Center Phase II). As the largest, most functionally complete, and technologically advanced comprehensive exhibition venue in Beijing, it offered a vast and advanced exhibition space for the event, setting the stage for a successful and impactful showcase.
Covering an exhibition area of 250,000 square meters, the exhibition was truly grand in scale. It spanned across three major tracks: modified vehicles, new energy vehicles, and fuel vehicles, and encompassed independent or composite exhibition areas such as new energy vehicle supply chains, automotive modifications, in-cabin electronics, automotive window films, automotive interiors, automotive exteriors, tires and rims, engine oils and batteries, car washing and beauty maintenance, auto parts, auto repairs, and auto maintenance, car travel, outdoor camping, franchise opportunities, and automotive culture. This comprehensive coverage made the exhibition an ideal one-stop procurement destination for the entire auto aftermarket industry chain, catering to the needs of vehicle manufacturers, 4S groups, provincial and municipal agents, dealers, service providers, and various terminal stores.
The exhibition attracted nearly 6,000 domestic and foreign enterprises to participate, including many well-known brands and industry leaders. These enterprises brought over 80,000 products, with more than 5,000 being new product launches for the year, fully demonstrating the innovative vitality and development trends in the auto aftermarket field. The wide range of participants reflected the global appeal and industry significance of the Beijing Yasen Auto Aftermarket Exhibition.
Nearly 100 high-profile industry conferences, marketing training sessions, skill competitions, and important events were held concurrently during the exhibition, providing an important platform for exhibitors to gain in-depth insights into industry trends, learn advanced experiences, and engage in exchanges and cooperation.
The exhibition attracted a wide range of professional domestic visitors, including vehicle manufacturers, 4S groups, provincial and municipal agents and dealers, service providers in various cities and counties, and terminal stores (including auto service chain organizations, comprehensive auto repair shops, brand-specific repair shops, fine maintenance shops, car wash shops, modification shops, window film shops, etc.). This diverse and professional visitor group provided exhibitors with opportunities for three-dimensional exchanges and cooperation with buyers across the entire channel, promoting business expansion and industry integration.
The exhibition also received attention and support from ambassadors, counsellors, or investment bureau officials of many countries' embassies in China. Representatives from over 20 countries, including Finland, Mexico, Armenia, the Philippines, and Brazil, visited the exhibition site. The participation of ambassadors from multiple countries offered a rare opportunity for Chinese auto industry chain enterprises, especially new energy enterprises, to go global. Through communication with diplomatic envoys, these enterprises could gain a deeper understanding of trade policies and market environments in various countries, providing important information support and policy guidance for expanding overseas markets, straightening out the path for going abroad, improving出海 efficiency, and enhancing China's competitiveness in the global new energy vehicle field. This demonstrated the international recognition and global cooperation potential of the Beijing Yasen Auto Aftermarket Exhibition.
The 2025 Beijing Yasen Auto Aftermarket Exhibition was a grand event in the auto aftermarket industry. It not only showcased the latest achievements and development trends in the industry but also provided an excellent platform for exhibitors to expand their businesses, engage in exchanges and cooperation, and gain insights into industry trends. In this era full of opportunities and challenges, the Beijing Yasen Auto Aftermarket Exhibition will continue to play an important role, driving the auto aftermarket industry towards high-quality development and making greater contributions to the global auto industry.
